The Most Profitable Word in Business: Boring

By Tim Ikels

Last Updated: December 10, 2024

Tim Ikels - ProfileHey, it's Tim here...

Shiny things grab attention. Flashy marketing feels exciting.

But the stuff that really makes money? Usually pretty boring.

Think reliable. Predictable. Even... dull.

Building a business is like building a bridge. You don’t want fireworks and laser beams. You want steel and concrete. Boring, but strong.

Boring is profitable. Seriously.

Exciting marketing is like a sugar rush. A quick spike, then a crash.

Boring marketing? Like compound interest. Slow, steady, powerful growth.

Here’s why boring wins:

Stop chasing shiny objects. Embrace the boring.

Build something solid. Something that lasts. That’s where the real money is made.

My book, The Automatic Lead Machine, shows you exactly how. Get it now.

Best,
Tim